Thorntons Recycling

Introduction to our 'Sort It' Campaign 08/07/2024

Welcome to our 'Sort It' campaign! We’re excited to launch this campaign to promote proper waste segregation and recycling. This initiative aims to raise awareness about the importance of managing waste responsibly to create a sustainable future for Ireland.


Why 'Sort It'?


Proper waste segregation is essential for effective recycling, reducing landfill waste, and protecting our environment. When waste is sorted correctly, recyclable materials can be efficiently processed and reused, minimising environmental pollution and conserving natural resources.


Ireland's Recycling Landscape


Despite Ireland’s strong track record in recycling, there are challenges ahead. In 2021, Ireland generated 3.17 million tonnes of municipal waste, with a recycling rate of 41% for this waste stream. Packaging waste recycling rates stood at 58%, a decrease from previous years.




Key Statistics:


Glass Recycling: 85%

Paper Recycling: 75%

Plastic Recycling: 32.7%

Metal Recycling: 69%

Wood Recycling: 66% (Repak).


While these rates are impressive, there is still room for improvement, especially in meeting the EU’s future recycling targets. Ireland aims to recycle 50% of all plastics by 2025 and 55% by 2030 (TheJournal).


What to Expect


Over the next three months, we will share informative posts, tips, and success stories to help you become more recycling proactive. From understanding recycling symbols to learning how to compost, we’ve got a range of topics lined up to empower you with knowledge and practical advice.


Join Us in Making a Difference


Together, we can create a cleaner, greener future. Follow our campaign, share your recycling tips, and let’s sort it out for a sustainable tomorrow!




Get Involved:


Follow Us: Stay updated with our latest posts and tips.

Share Your Story: Use the hashtag #SortItCampaign to share your recycling journey.

Spread the Word: Encourage your friends and family to join the campaign.


#SortItCampaign #RecycleRight #WasteManagement #GoGreen #EcoFriendly #ReduceReuseRecycle #SaveThePlanet #ZeroWaste


By participating in the 'Sort It' campaign, you are taking a step towards a more sustainable future. Let’s work together to make a significant impact on our environment!



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